How did local marketplace increase programmatic earnings by 16%?

+16%

Revenue

Challenge

Sprzedajemy.pl is one of the most popular Polish classifieds. The website owners wanted to increase the site's profitability without compromising the page load speed, which is very important for SEO and UX purposes. Also, due to limited internal resources, the potential improvements had to be "plug & play" and require no effort in ongoing management

Solution

We implemented two Yieldbird Platform modules: Unfilled Recovery and Price Genius. These two solutions have a very limited impact on page load speed and their main purpose is generating additional revenues, making them a great fit for Sprzedajemy.pl. Also, aware that issues with advertisers moving from the Publisher's stack to Unfilled Recovery are sometimes present in Poland, we implemented a monitoring system to block any advertisers in Unfilled Recovery that changed their spending behavior on the Publisher's inventory.

Results

The vast majority of the uplift in this case was generated by Unfilled Recovery. Combined, the tools accounted for approximately a 16% increase in monthly revenue. Both solutions became fully effortless for Sprzedajemy after implementation, as neither of them required any action from them.

Bartłomiej Oprządek

Bartłomiej Oprządek

Regional Growth Director

Increase the programmatic revenue without affecting User Experience

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