How Heureka boosted eCPM by 36% while keeping full control

Heureka Group, the largest price comparison and shopping guide in CEE, needed a highly customizable and user-friendly platform for managing header bidding (HB), conducting A/B tests, and seamlessly adding or removing bidders - all without negatively impacting Core Web Vitals (CWV). Additionally, the solution had to be cost-effective and generate a positive return on investment.

Yieldbird Platform provided Heureka with a powerful ad management platform equipped with advanced capabilities for seamlessly integrating into the Publisher’s existing setup. It enabled efficient Prebid optimization, precise A/B testing, and streamlined Bidder management while maintaining strong site performance.

• Prebid efficiency improved significantly, with timeout optimization alone contributing to a 12% increase in Header Bidding revenue.
• The Publisher's ad operations team maintained full control over the ad stack setup, allowing adjustments at any time.
• Most SSP contracts are managed directly by the Publisher or by third parties enhancing them with unique demand.