How Publi24 (Russmedia) achieved in-house ad ops excellence and 30%+ revenue growth with Yieldbird Platform

Publi24 Digital faced the challenge of boosting their ad revenue while preserving the simplicity of their existing ad management processes. They needed a solution that could seamlessly integrate Header Bidding, tackle unfilled impressions, and optimize viewability—all without complicating their operations. Furthermore, they sought a comprehensive training program to enable their team to fully utilize the platform's capabilities.

Yieldbird implemented the YB Platform, tailored to Publi24’s needs, and introduced the following modules:

• Prebid Stack: Provided a Header Bidding wrapper fully controllable by the publisher’s in-house team, enabling multiple demand sources to compete, which resulted in a higher eCPM compared to Ad Exchange.
• Unfilled Recovery: Monetized previously unfilled impressions, recovering 71% of lost opportunities.
• Refresher: Increased revenue from refreshed inventory without negatively affecting eCPM or rCPM. Also due to proper refresher setup, the refreshed ad requests had almost 2x higher viewability and delivered a 192% higher rCPM (compared to ‘first’ ad requests.

This carefully designed combination of modules aimed to boost Publi24’s revenue while ensuring workflows remained efficient and straightforward.

• Significant increase in revenue while maintaining operational simplicity.
• Enhanced profitability driven by higher eCPM and improved viewability rates