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Innovative ad formats deliver higher revenue and eCPMs for natemat.pl
+12%
Revenue gain
+200%
eCPM gain
- Region:
- Central Europe
Challenge
Identify a new demand source to diversify revenue streams while ensuring no negative effects on existing sales channels.
Solution
By implementing innovative formats, the Publisher achieved additional revenue growth without compromising income from current monetization channels.
Results
Compared to the revenue generated from both programmatic deals and direct sales, the Publisher observed a 12% uplift and a higher eCPM to those channels by over 200%.
Client's opinion
We had the pleasure of working closely with Yieldbird on new, high impact advertising format. We have seen significant improvements in the effectiveness of our campaigns. High impact ad products are a perfect complement to our standard portfolio. Easy to implement for a publisher and I highly recommend it to anyone who would like to make their inventory more visible and attractive to customers and brands.
Halina Szydłowska
Programmatic Director, natemat.pl
Karol Jurga
Chief Revenue Officer
Start using the Yieldbird Platform and take your GAM-based ad management to the next level.
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