Quoka.de Unlocks Significant Ad Revenue Growth with Yieldbird

Quoka.de sought to boost their advertising revenue without complicating their existing ad operations. Their objectives included the smooth implementation of Header Bidding, a reduction in unfilled ad impressions, and improved ad viewability. This required a customized solution to accommodate their unique ad setup and a comprehensive training program to ensure their team could confidently utilize the platform's features.

Yieldbird implemented the Yieldbird Platform, specifically tailored to Quoka.de's requirements, integrating the following modules:

• Prebid Stack: This Header Bidding solution provided Quoka.de's internal team with full control, enabling simultaneous bidding from various demand partners. This approach ultimately led to higher eCPMs compared to those achieved through Ad Exchange.
• Refresher: This module increased earnings from refreshed impressions by enhancing both the rCPM and viewability (VA) of the refreshed inventory. Thanks to an optimized refresh configuration, subsequent ad requests achieved 12 p.p. higher viewability and delivered a 106% increase in rCPM compared to initial impressions.
• Custom Code: A custom code was developed to ensure seamless integration of Quoka.de's ad setup with the Yieldbird Platform.

Yieldbird's ad expert team also delivered an Ad Layout Assessment – a thorough review of the existing ad setup that provided recommendations for improvement. This resulted in enhanced programmatic performance while preserving the user experience.

This strategically designed combination of solutions aimed to maximize Quoka.de's revenue while keeping processes streamlined and manageable.

Yieldbird Platform delivered measurable improvements for Quoka.de, resulting in significant gains without adding complexity to operations. The Publisher achieved revenue growth, fueled by elevated rCPM and stronger viewability. They successfully monetized previously untapped demand channels and gained access to expert insights and personalized solutions aligned with their unique requirements. Key outcomes included higher RPM (+24%) and rCPM (+28%). Refreshed ad requests demonstrated even higher gains - +106% rCPM and +12p.p. higher viewability.