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How Teleman Increased RPM by 25% Using Price Genius Automated Pricing Solution?
25%
RPM uplift before / after test
20%
RPM uplift YOY
20%
Low quality ads eradicated
- Region:
- Central Europe
- Western Europe
Challenge
During the consultation phase, the Publisher demonstrated valuable advertising space and high-quality traffic, with 81% of traffic coming from direct sources and 16% from search sources, according to Similarweb data. However, the advertising setup was relatively basic, relying solely on pure Ad Exchange without additional advertising products like Header Bidding. The Publisher recognized that the website was not being fully monetized but prioritized maintaining a positive user experience by avoiding excessive ad placements. Historically, the website had experimented with several third-party monetization solutions. However, due to a lack of transparent reporting and the perception that these tests operated in a “black box,” the Publisher chose not to continue using them.
Solution
We proposed Price Genius, a solution designed to manage UPRs at the ad-unit level to achieve optimal revenue. Instead of adding new ad slots, we focused on optimizing the existing ones using advanced analytics and machine learning.
Impact
Results
We experienced a 25% increase in RPM after conducting the test, highlighting its effectiveness in enhancing our revenue performance. Additionally, we achieved a 20% year-over-year RPM increase. Furthermore, we successfully removed 20% of low-quality ads from the inventory, leading to an improved user experience and higher ad quality.
Client's opinion
By the time we had discovered Yieldbird’s Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.
Witold Czarnecki
Founder & Managing Director of Traffiqua
Karol Jurga
Chief Revenue Officer
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