Turning engagement into revenue: Eurozet’s Rewarded Ads success

Eurozet faced a challenge in turning high user engagement on quiz pages into measurable revenue. Quiz participants showed strong motivation and spent significant time solving quizzes, yet:

• Limited ad placements restricted monetization opportunities due to the quiz layout.
• Lower RPM resulted from fewer ad slots compared to article pages.

Yieldbird implemented a structured approach to integrate rewarded ads into Eurozet’s quiz pages:

1. Initial Testing: The solution was first tested on a single quiz page to evaluate feasibility and user response.
2. Incremental Scaling: Following successful results, the implementation expanded to one subdomain to analyze revenue and traffic impact on a broader scale.
3. Full Rollout: After confirming positive performance, the rewarded ads were deployed across the entire inventory, covering multiple quiz pages.
4. Balancing Experience and Revenue: Rewarded ads were strategically placed just before the results page to preserve user engagement while maximizing monetization potential.

The integration of rewarded ads quickly proved effective, driving 39% additional revenue within two months. Rewarded video ads delivered eCPMs over ten times higher than other formats, becoming Eurozet’s most profitable ad solution. These ads now account for 11% of the Open Auction budget, transforming quiz engagement into a powerful revenue stream.