Competitive Analysis For Digital Publishers

As digital inventory is a commodity, knowing up-to-date market benchmarks and using them to back our own business decisions is a must for Publishers who want to constantly increase ad revenues.

In this live session we covered the following topics:

  1. Why is market knowledge important?
  2. How to obtain market data and establish a competitive analysis process?
  3. How to convert your competitive know-how into strategy?

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