How to improve your Header Bidding for 2021

Although it is used by almost all Publishers, just a few pay attention to systematically auditing and optimizing it. How to make sure that you are using an optimal type of Header Bidding? How to adjust it in a way that will not only improve your revenue take and increase page speed, but also limit internal costs and resources? To help our Publishers make an educated choice in this regard, we will provide a brief appraisal of different approaches to Header Bidding and the most popular solutions available on the market.