Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]
Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running…
Welcome to this week’s edition of The Yieldbird Digest.
Last week the world of AdTech resembled a series of military manoeuvres taking place on a battlefield. NOYB went on the offensive, sending 500 complaints relating to the deliberate obstructing of ‘opt out’ tracking cookies. Is TCF a sufficient shield for Publishers in the light of GDPR rules? In one of the following articles, IAB Europe’s Legal Director endeavours to get to grips with the issue.
On a different front, there was a big surprise when the French government entered into a settlement with Google, whereby the Tech Giant undertook to implement changes in its advertising model. We look at the scope of the activities that the settlement encompasses, and we ask how this landmark event may affect the entire industry
You will find insights to these and other issues in the articles we have prepared for this week.
Good reading!
Dawid Cholewa, Customer Performance Team Manager / Yieldbird
IAB Europe, TCF and NOYB’s War On Cookie BannersExplore these elite search marketing topics — and the actionable tactics you need to succeed — at SMX Advanced, online June 15-16.
Best Options for GAM Open Bidding Yield Partners Beyond AdXWhile 89% companies believe that a good Customer Experience strategy is important or even very important to their business, nearly half regularly review their CX strategy.
Source: The Drum
Bartłomiej Oprządek
Regional Growth Director
Try all the possibilities of Yieldbird Platform