5 Best Programmatic Events for Publishers in Q1 2020 – Recommended by Yieldbird

The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where they can find out about upcoming changes, not to mention all the other key aspects relating to the Programmatic industry. There are plenty of materials available on the internet, but in our opinion one of the best ways to secure unique knowledge is through participation in digital industry events at a global level. Considering this, and in keeping with our yearly tradition, we have prepared a list of the 5 best Programmatic related events for digital publishers in Q1 2020.

1. ADEXCHANGER INDUSTRY PREVIEW

When attending ADEXCHANGER Industry Preview, you will be able to listen to visionary leaders forecasting the developments, trends and innovative practices set to shape the industry for the next 12 months and beyond. This conference is unique in the way that it brings together so many key players from the marketing, media and advertising world. During the forum you will learn about key developments in advertising, and in the media and marketing ecosystem. You will also gain insights into the latest trends and best practices for 2020 from the leading players in the industry; discover game-changing methods and technologies that are reshaping data-driven marketing and advertising; and connect with more than 800 top executives representing the world’s largest brands, media agencies, publishers and technology providers. 

When: 28-29 January
Where: New York, United States
Ticket cost: From 2 995 USD

2. DIGIDAY PUBLISHING SUMMIT EUROPE

This summit showcases the idea of building products around audiences, encompassing the fine-tuning of existing features and changing relationships with advertisers. At the Digiday Publishing Summit Europe, you will see how media owners across Europe are building products to monetize audiences, shift through data and incorporate insights. Join an influential group of publishers who will drill deep into their organizational avoidance of the subscription churn spiral. Considered also will be the working out of ad strategies without third-party cookies, and the building of DTC businesses through commerce, licensing and affiliates.

When: 2-4 March
Where: Dubrovnik, Croatia
Ticket cost: From 3 195 USD

3. MAKING PUBLISHING PAY

Making Publishing Pay is a two-day summit dedicated to showcasing best practices, sharing experiences and highlighting the best opportunities to ensure that publishers have a financially prosperous future. This will be delivered by a series of how-to sessions from expert speakers.

Changing consumption habits, the continued meteoric rise of social media, ever-changing distribution channels and continually evolving technology means the publishing industry is in an ever-evolving mode. Yet with change comes great opportunities to monetize new channels and audience data. The summit aims to educate publishers on how to develop their business models in a practical manner. Making Publishing Pay brings together leading professionals who share their experience and knowledge on making the most of the challenges we face and the opportunities that exist so as to ensure the future growth of publishing. If you love the game of attending programmatic events, then pack your bags and head to London – the mecca of digital marketing. 

When: 25-26 February
Where: London, England
Ticket cost: From 300 GBP

4. PROGRAMMATIC WORLD FORUM

Bringing together those at the forefront of programmatic advertising, the Programmatic World Forum provides a networking outlet for thought sharing focused on change and growth. Each speaker shares insights from case-study examples, ensuring that attendees will walk away with actionable tactics and strategies that can be implemented straight away. The programme features keynote presentations, panel sessions, and day-long workshops.

When: 6 February
Where: San Francisco, United States
Ticket cost: From 395 USD

5. IAB Digital Trust Forum

IAB UK’s first Digital Trust Forum will address the biggest challenges facing the digital advertising industry, with talks and discussions on the burning issues of the day. Covering topics such as the maximizing of brand safety, the combatting of ad fraud, fake news, ad blocking and transparency in the digital supply chain, this day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone. At this event, you will have a chance to hear insights from speakers such as Simon McDougal from ICO, Keith Weed from Advertising Association or Tracy De Groos from Newsworks. 

When: 22 January
Where: London, England
Ticket cost: From 295 GBP

If you’re a publisher who wants to upgrade professional qualifications and be the best in your field, keep your digital marketing skills at the forefront.

If you want programmatic event recommendation in your area, give us a shout via hello@yieldbird.com