How did Adwords change bidding at the end of 2023? (performance analysis)
What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…
Welcome to this week’s edition of The Yieldbird Digest!
This week, we found an article on earnings in the AdTech industry, with a particular emphasis on the level of remuneration for women. An open list has been created to which each person can add (anonymously) their own remuneration and benefits. The results should reveal a lot about gender pay gap in the industry. We also recommend checking out the Woman in Programmatic Network which celebrates and represents women working in the Programmatic industry; and it also offers networking opportunities.
Additionally, according to the Digital 2021 report, the average person has an average of eight accounts on social media platforms. Is it time for a ninth account? The Mediaspace platform offers a global and independent professional network for media, marketing, tech & regulation. We already have a space on the platform, and we will be following its development with interest.
Happy reading!
Marta Todorczuk, Marketing Manager / Yieldbird
Woman in Tech Salaries: 2021
Estimated reading time ~ 1 minute
“If you aren’t sure what you are worth to your company, have a look at this incredible spreadsheet and feel free to add your salary” – says Emily Roberts, Co-Founder of the Women In Programmatic Network
Interview with Kinga Incze, Founder of Mediaspace Global
Estimated reading time ~ 3 minutes
The former CEO of Universal McCann Budapest, media expert and the founder of at Mediaspace.global talks about the new independent social platform for professionals in media, marketing, tech and regulation.
Mediaocean to Buy Adtech Company Flashtalking for $500 Million
Estimated reading time ~ 3 minutes
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology.
Updates on UK and EU adtech investigations
Estimated reading time ~ 5 minutes
The past week has seen a couple of interesting developments in relation to adtech investigations in both the UK and the EU.
China App Tracking Transparency workaround loses support after Apple blocks updates
Estimated reading time ~ 4 minutes
A Chinese effort to work around App Tracking Transparency rules has effectively been killed after Apple retaliated by preventing app updates from affected apps from reaching the App Store.
How to succees in a hybrid workplace?
Estimated reading time ~ 2 minutes
With the many advantageous aspects of a hybrid workplace and work culture, the biggest challenge that remains is keeping effective communication.
Celebrating women in the programmatic advertising industry, the Women in Programmatic Network is full of inspiring women discussing the latest and greatest in our industry.
Sudden increase of ad impressions
Digital Ad spend per capita in Europe was €87 on average, with UK (€338) topping the list.
Source: IAB Europe AdEx Benchmark 2020 Report
