AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021

Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And now Yieldbird may boast the title of a Programmatic Power Player 2021.

The second edition of the Programmatic Power Players list provides Digital Publishers with a searchable guide to trusted AdTech providers and Digital Agencies. Winners have been selected from hundreds of submissions by the team of AdExchanger – one of the most recognizable news brands in the Advertising and Publishing industry.

This is not the first recognition for the Yieldbird team. Founded in 2008, Yieldbird offers solutions that optimise monetization and streamline operational activity. A Google Certified Publishing Partner, and a member of IAB Europe and International News Media Association, Yieldbird is also a two-time laureate of the Deloitte Technology Fast 50 CEE.

Yieldbird is a trusted & recognized web monetization partner

In 2020 Yieldbird was listed among the nominees in the Sell-side Innovation category in The Drum Digital Advertising Awards Europe. That same year, Yieldbird was also one of the finalists in the Best Programmatic Consulting or Advisory Firm category in The AdExchanger Awards.

The title of Google Change Agent was also granted to our company for its development and educational activities centred on the new reporting tool – Yieldbird Insights.

Our goal is to make an impact

Awards are wonderful, but for Yieldbird the real prize is our Publishers’ satisfaction with the results that we have achieved for them. That said, an industry distinction from a company that we hold in such high regard is always a cause for celebration. We are pleased that our solutions are making an impact. While our use of innovative technologies enhances automation, we have retained a strong focus on the user who avails of these solutions. We want Programmatic Monetization not to be a black box, but a deliberately used source of increasing revenues for Digital Publishers. Behind this there must be a deep understanding of how these technologies work by non-tech executives and business leaders.

– says Bartłomiej Chmiel, Co-Founder and Chief Operating Officer at Yieldbird.

Currently, Yieldbird supports over 250 medium and large digital Publishers from over 40 countries.

Its offer includes advisory support (aimed at giving Publishers a better understanding of their current status and actionable recommendations) as well as tools and services that directly support the monetization of websites.

This year, Yieldbird launched MarketScout – a revolutionary platform that enables Digital Publishers to compare their results with competitors on the basis of analyses delivered from the buy-side perspective.