In-House vs. Outsourced Header Bidding: Key Factors to Evaluate

Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content,…

Price Genius: An Automatic Price Optimization System for Online Publishers

Revenue Optimization ensures inventory is neither over-priced nor under-priced. If you keep prices too low, buyers will understand that there…

Price Management in the Era of First-Price Auction

Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue…

First-Price Auction Introduction from Yieldbird Perspective

Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from…

Header Bidding Value in the First-Price Auction World

As a company that speaks to many publishers, we hear similar questions regardless of their location and business model. In…

Yield Optimization for First-Price Auction

Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will…

Can AdX Optimization Drain Money from Header Bidding?

The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types.…

What Google’s Shift to First-Price Auction Model Means for Publishers

Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many…

The Relationships, Stupid! Why Do They Matter More Than Ever Before?

A few months ago I read that meaningful relationship in online advertising matter much more than ever before due to…