How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
You don’t need video inventory to drive higher eCPMs!
Yieldbird team has tested Google in-article and in-feed native video solution to help publishers with no video content. Result? Over 30% revenue growth, wider offering, and improved overall monetization effectiveness. Read how our experts managed to succeed in the case study on the Google website.
