Guides blog

Explaining Complex Technical Issues to Business Leaders

I must admit that it’s quite a common challenge when we’re pitching our products and services to decision-makers within the…

Starting the Countdown to Black Friday. The Steps You Need To Take To Get Prepared.

What comes to mind when you think about the number 100 in the middle of August? That’s right! There are…

Sudden Drops & Lifts in Programmatic Revenue. The Cheat Sheet.

Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your…

Multiple Customer Management Migration – Are You Ready?

MCM is set to replace SPM in September 2021. It’s more than certain that after September 30th inventory which is…

Programmatic How-To: Assessing Your Inventory Quality

A high quality website will attract not only users but also Advertisers, who will be willing to pay for your…

How to Increase the Auction Pressure Being a Digital Publisher?

In the previous article, we analysed the factors that determine the final ad impression price in the Programmatic model. We…

Jak zwiększyć presję aukcyjną? Porady dla wydawców internetowych

W poprzednim artykule przeanalizowaliśmy czynniki, które określają ostateczną cenę wyświetlenia reklamy w modelu programmatic. Podkreśliliśmy również, że wydawcy internetowi mogą…

Core Web Vitals 2021: Getting Prepared

Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources…