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Programmatic in 2022 from the perspective of Publishers

The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic…

Programmatic Advertising in 2021, and what can we expect for 2022?

Internet advertising, and especially its Programmatic offshoot, is currently at a crossroads, where, in tandem with the crystallization of industry…

Yieldbird – Behind the Scenes of an AdTech Company – part II

In the first part of the Behind the Scenes post, we discussed the activities of the Growth, Customer Success and…

Ad Tech &Programmatic Newsletter – August 6th 2021

Welcome to this week’s edition of The Yieldbird Digest! Judging from my 15 years of experience in online advertising, I…

Ad Tech &Programmatic Newsletter – July 30th 2021

Welcome to this week’s edition of The Yieldbird Digest! Does your company avail of Machine Learning and Artificial Intelligence? They…

AdExchanger Has Named Yieldbird Its Programmatic Power Player 2021

Our end-to-end Programmatic Monetization solutions, as well as the Publisher-centred approaches are often recognized in the Digital Publishing industry. And…

Ad Tech &Programmatic Newsletter – July 23rd 2021

Welcome to this week’s edition of The Yieldbird Digest! The market has heaved a collective sigh of relief after Google…

Open Auction in the Light of 3rd-Party Cookies Removal in Chrome

How will premium Publishers look to navigate the change? What will be the future of Open Market following the demise…