Uncategorized blog

“Routine” Lessons Arising From a Time of Crisis and Change

In life, not everything can be planned, or goes according to plan. The same applies to the business world. Many…

The New Era of Home Office During the COVID-19 Pandemic

Currently the whole world is having to come to terms with the realities of the COVID-19 pandemic, which has not…

How Are Online Publishers Coping with the Coronavirus Pandemic?

The world is currently coming to terms with a very difficult reality while preparing for an unpredictable future. I refer…

The Optimisation of the AdOps Operation

The Ad Tech industry is constantly evolving and AdOps professionals have to keep pace with this change. There are many…

Takeaways From the ATS Stockholm

There are two types of ad tech conferences: those where the self-promo layer is so thick that the value for…

Programmatic Ad Revenue After Mozilla Firefox Third-Party Cookie Limitation

In September 2019, Mozilla Firefox’s Enhanced Tracking Protection (ETP) mechanism that blocks third-party cookie was launched. Since then, the new…

Women Power in the Programmatic World

You may think that our Yieldbird team is a strictly male domain. But in this programmatic world, almost half of…

Header Bidding in the Era of First-Price Auction

After Google announced its decision to move Ad Manager’s non-guarantee inventory to the model of First-Price Auction, the entire programmatic…