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Facebook Ads vs. Google Ads: Where To Advertise?

Today effective competition on the market entails a high-end approach that requires advertisers to use marketing instruments correctly and precisely.…

Employer Branding Puts Honesty Front And Center

Happy to stay Is your employer ticking all the right boxes? Are you invested in both your position and your…

Targeting Options In Programmatic Advertising

The purpose of a programmatic purchase is to automatically buy individual ad views from people who are most inclined to…

Price Management in the Era of First-Price Auction

Our team at Yieldbird specializes in price management for online publishers, maintaining that diligent price management best harnesses sell-side revenue…

What Purpose Does a Programmatic Specialist Serve?

Everybody knows Superman, one of the most popular comic book/TV series characters, who also appears in DC Entertainment films. The…

What Have First-Price Auctions Changed for Publishers?

After a long period of testing small inventory sections, on September 26 Google fully transitioned to the First-Price Auctions. This…

Bartłomiej Baliński – Ad Ops Team Leader Success Story

For a while, we have been trying to introduce to you a little bit more about the specifics of work…

Programmatic 2020 Trends: Five Things to Take Away from the YieldFest London Publishers Meetup

Only in 2020 will we feel the full strength of the changes in the digital advertising that are now taking…