Uncategorized blog

Google Ad Sense vs. Google Ad Manager

Let’s say you have just uploaded a new post on a blog you have recently launched. You’re sipping your morning…

RTB or Direct Sales – What Is the Future of Online Advertising?

The use of both the RTB model and direct sales allows to achieve a similar end result – an ad…

WTH Are Google Certified Publishing Partners?

GCPPs is the community of the most trusted Google partners that helps publishers make the most of advertising tech, and…

Robert Larsson’s Success Story

2019 is a special year in Yieldbird’s history as we celebrate our 10th anniversary as a trusted partner in programmatic…

Choosing a Yield Optimization Partner: Best Practices

When looking for a way to maximize revenue from digital inventory optimization, publishers may test both yield-opt technologies and providers.…

Yieldbird Head of Global Communication Success Story!

It’s never easy to make a huge step in your career path and change the industry in which you work.…

How to Deliver a Topnotch Customer Experience in the Digital Marketing Industry?

The overriding goal of technology companies is to provide reliable products and services. How should Customer Success teams be created…

What to Consider When Changing Your Adstack Provider

Just a few years ago, everyone had an Adserver and a separate SSP. Today, most Adservers have a holistically optimized…