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Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

By next year, it is forecast that digital advertisements will exceed 50% of global media spend. The development of programmatic…

Yieldbird

2019-07-25

Now it’s time for someone from inside the data-science team. The success story of Łukasz Bieńkowski, who has been with…

Natalia Płużańska

2019-07-04

As a publishers’ revenue-optimization company, we asked a few publishers, media agencies and Ad Tech providers one general question: How…

Piotr Kulesza

2019-06-07

It’s time for a new success story. This time about Justyna Niedziałek and her time at Yieldbird! Yieldbird is a…

Natalia Płużańska

2019-06-03

At Yieldbird, our data analysts dug into the tremendous amount of statistics we have looking for a correlation between online…

Fredrik Strauss

2019-05-27

We went to the Google User Group in Munich. Here are the main takeaways! The Network Partner Manager program is…

Piotr Kulesza

2019-05-20

The consumption of digital video is increasing with each day. This happens at the expense of a decreasing television audience.…

Fredrik Strauss

2019-04-23

Simplicity and transparency will never happen. In theory, first-price auctions bring simplicity and transparency. The model assumes that buyers will…

Marcin Ekiert

2019-04-04

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