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Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

We want you to meet Piotr Niedziela, our Head of Yield Optimization. “Behind a good company, there are always people…

Natalia Płużańska

2019-04-04

The question is not surprising. Today’s programmatic trade is a jungle that mixes several demand sources and two auctions types.…

Marcin Ekiert

2019-03-27

Google announced that they will be switching to first-price auctions at the end of Q3 of 2019. The first-price auction model is used by many…

Marcin Ekiert

2019-03-14

You don’t need video inventory to drive higher eCPMs! Yieldbird team has tested Google in-article and in-feed native video solution…

Yieldbird

2019-01-24

An overview of the most important milestones, success, disappointment, and person of the year 2017.

Yieldbird

2017-12-29

Designed as a safeguard for users, Apple’s ITP (Intelligent Tracking Prevention) became a threat to publishers.

Yieldbird

2017-12-21

“The protection of natural persons in relation to the processing of personal data is a fundamental right” – The EU…

Yieldbird

2017-12-14

What it takes to become one of the most wanted specialists in the ad market?

Yieldbird

2017-11-28

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