Reflecting On 2024 – Expert Insights on the Programmatic Industry
As the digital advertising landscape continues to evolve, programmatic advertising remains at the forefront of innovation, shaping the way brands…
We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into our platform.
Since the widespread adoption of programmatic advertising, publishers have often had to choose between higher yield and a more satisfying user experience. Publishers face an ongoing struggle in monetizing programmatic channels with efficiency, transparency, and control. The GeoEdge and Yieldbird integration provides transparency and control over ad revenue while keeping publishers in control and their users secure. That is why we know that publishers must improve the user experience in order to increase the lifetime value of their users. GeoEdge, as the top ad quality provider, was an obvious first choice for Yieldbird integration. Starting now our publisher partners can easily incorporate GeoEdge, ensuring that their yield is maximized while also boosting user experience and safety.
As Tali Bakshi, CCO at GeoEdge shared, “User security and user experience must go hand in hand for publishers to build a sustainable advertising business. Eliminating malicious and unwanted ad content is essential to publisher efficiency, improved user experience, and profitability.”
If you’re a publisher looking to improve your ad revenue and user experience, we invite you to try out the Yieldbird Platform with GeoEdge integration. With our comprehensive solution, you’ll be able to easily manage and maximize your ad yield while keeping your users secure and satisfied. Contact us today to learn more and get started!
Karol Jurga
Chief Revenue Officer
See it in action.