How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…
We went to the Google User Group in Munich. Here are the main takeaways!
The Network Partner Manager program is moving to Multiple Customer Management at full speed!
As a Google Certified Publisher Partner with MCM rights, we are helping publishers monetize their inventory. Google is in the process of developing the partnership product. It will offer the opportunity to work on both the partner and child account level. This means that if you have your own AdX and prefer the monetization to be done on your account, Google is working to make it easier.
Unified pricing: Everything goes according to schedule.
Good news: According to the information, publishers will be able to apply up to 200 unified pricing rules per Ad Manager network (as it’s not updated on Google support yet, we all should wait for official information from Google). It’s great that Google changed its approach after the first meeting with partners in the US.
Something many publishers have been waiting for. We will finally be able to see the bid landscape and much more granular data on advertisers (including AdWords buyers). If you want fully transparent data though, you still need to access paid data-transfer reports. Yieldbird will definitely check them out to understand buying patterns and provide better pricing recommendations to protect publisher inventory.
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Reports and Insights: quicker recommendations on what’s going on.
Google is looking forward to simplifying the reporting, giving more insights and benchmarks. As Data Studio is not flexible enough for everyone, we still recommend checking out our Yieldbird Insights. It’s still free in the limited beta!
Overall, it was a great event with very interesting conversations with Google’s Product Team and engineers. Thanks for the invite, that was really OK Google 🙂 Here part of our happy team on the way back!
