Ad Tech blog

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Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually…

Adrianna Szczygieł

2020-01-29

The publishing industry has undergone a series of important changes in recent times. Our partner publishers often ask us where…

Yieldbird

2020-01-16

Rich media ads can be defined in a variety of ways, with their own spectrum of colorful interpretations that are…

Marcin Gaudnik

2020-01-04

In the last weeks of Q4 2019, instead of counting usually record earnings after Black Week, digital publishers who want…

Yieldbird

2019-12-19

When starting their foray into programmatic, every publisher aims to increase their revenues by adding ads on their websites. Usually,…

Izabela Widawska

2019-11-05

Increasing the site’s revenue. It has always been a priority number one. You’ve tried dozens of methods, read many articles…

Piotr Kulesza

2019-10-31

In this case of online advertising, more doesn’t mean better. The key to success is to use appropriate techniques and…

Oliwia Gruszewska

2019-10-01

This past week Yieldbird spent 2 full days in Hamburg, attending the yearly INMA conference. It was a fully packed…

Robert Larsson

2019-09-27

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