Ad Tech blog

Mobile VS Desktop Seasonality

The performance of many websites changes during holidays and weekends and the fluctuations can sometimes be both huge and unexpected.…

What Are the Best Practices to Use Unified Pricing Rules? [2021 Update]

[2021 UPDATE] Along with the transition to the first-price auctioning model back in 2019, Google has changed the inventory pricing…

What Are Unified Pricing Rules?

Reports from March this year about the change in the auction model from second-price to first-price introduced by Google met…

Google Ads vs. Programmatic

Although this is probably hard to believe, Google’s AdWords (now known as Google Ads) appeared as early as 2000, which…

Learn How MittMedia Increased its Revenue Thanks to Server-side Header Bidding

MittMedia implemented a server-side header bidding a year ago. At the end of this article, you will find an interview…

One Year After GDPR – What Have We Learned?

May 25, 2018, is one of this century’s most important and controversial dates for online advertising — it was the…

First-Price Auction Introduction from Yieldbird Perspective

Time flies and First-Price Auction full introduction on Ad Manager is getting closer. It’s important to summarize this change from…

First-Price vs. Second-Price Auction – What Are the Main Differences?

The First-Price auction, which will be implemented on the Google Ad Manager level by the end of July 2019, differs…