Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the…

Vadym Kriuchok

2023-05-31

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and…

Zuzanna Sieja

2023-05-29

While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard…

Piotr Niedziela

2023-04-27

Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you…

Marcin Hajduk

2023-04-19

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the…

Zuzanna Sieja

2023-04-12

In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started…

Piotr Niedziela

2023-03-30

When you’re in the publishing industry, it’s evident that one of your goals is leading to improved advertising performance and…

Aleksandra Wilczewska

2023-03-27

We are happy announce that we’ve successfully integrated GeoEdge; a global provider of holistic ad quality and malvertising solutions into…

patryk.misiolek

2022-12-16

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