Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. The landscape has evolved…

Zuzanna Sieja

2023-06-22

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and…

Zuzanna Zarębińska

2023-06-14

The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the…

Vadym Kriuchok

2023-05-31

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and…

Zuzanna Sieja

2023-05-29

While looking for a way to increase your programmatic ads performance to benefit from them more, you might have heard…

Piotr Niedziela

2023-04-27

Are you looking to maximize your programmatic revenue but need to determine how Google Optimized Pricing works? Or are you…

Marcin Hajduk

2023-04-19

In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. To streamline and centralize the…

Zuzanna Sieja

2023-04-12

In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started…

Piotr Niedziela

2023-03-30

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