Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

The future of online media has become more about quality and safety. Advertisers are changing their buying strategies, taking into…

Monika Kurlit

2021-06-17

Technology and user behaviour are presenting us with new opportunities to reach recipients via different types of ad formats, whereas…

Maja Szäefer

2021-06-11

Publishers, Advertisers, SSPs and all other kinds of Ad Tech companies have been looking for an alternative solution to third-party…

patryk.misiolek

2021-05-06

Originally posted Feb 24th, 2021. Search engines in 2021 will continue to be one of the most important traffic sources…

Krzysztof Lis

2021-04-20

Last year was certainly a year that will go down in the annals history. The crisis that rocked the world…

Izabela Widawska

2021-03-18

Since the concept of Header Bidding was created, Publishers have often been forced to choose between higher yield and better…

Yieldbird

2021-02-17

Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user…

Oliwia Gruszewska

2021-02-04

On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts…

Yieldbird

2021-01-25

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