Ad Tech blog

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Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user…

Oliwia Gruszewska

2021-02-04

On Monday, January 25th, Google announced that third-party cookies within Chrome Browser will be replaced by Federated Learning of Cohorts…

Yieldbird

2021-01-25

To paraphrase Poland’s Nobel Prize winner for literature, Henryk Sienkiewicz, 2020 was a strange year in which “various signs in…

Adam Zaręba

2020-12-23

If you are interested in Header Bidding solutions, you are almost certainly aware of the increasing role and importance of…

Magdalena Czerska

2020-12-17

In these difficult times, no Publisher wants to suffer from additional clawbacks; or indeed any potential demand decrease or limitation…

Magda Jaworska

2020-12-09

For Tech Giants trust is everything; and yet in recent years they have found themselves being called before legislative bodies…

Yieldbird

2020-11-19

Google Ad Manager (formerly DoubleClick For Publisher), undisputedly has a commanding lead among Publishers’ top ad tech partners, with over…

Bea Jankowska

2020-11-10

There’s no denying that a successful Publisher needs to put user experience on the same pedestal as revenue streams. Relevant…

Yieldbird

2020-11-04

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