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Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Every commodity has its sellable price. Looking at Programmatic Advertising from the perspective of Publishers and pricing, the commodities they…

Adam Zaręba

2021-04-16

There are several Supply-Side Platforms on the market that publishers can choose from. Each works slightly differently, uses different optimization…

Bea Jankowska

2021-04-08

Google has officially announced that its Scaled Partner Management (SPM) program will be replaced by a Multiple Customer Management (MCM)…

Yieldbird

2021-03-31

Adblocking technologies have changed the industry’s approach to online advertising. For many ad formats, their time has passed. As user…

Oliwia Gruszewska

2021-02-04

Having worked on both the buy-side and sell-side of the Programmatic ecosystem, I was involved in buying impressions and selling…

Krzysztof Lis

2021-01-13

It appears unexpectedly, without prior notifications, and can significantly reduce the results of high-earning ad units for an undefined period…

Izabela Widawska

2021-01-07

One of the biggest shopping days of the year, Black Friday is nearly a week away. But as we are…

Yieldbird

2020-11-20

Digital Marketing Managers run their campaigns using both direct and programmatic channels (either through Deals or Open Market). Campaigns usually…

Adrianna Szczygieł

2020-01-29

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