Uncategorized blog

How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

What is Curation? In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces…

Are Third-Party Cookies Really Going Away? The Latest Status in 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google had promised a revolution in Chrome,…

How did Adwords change bidding at the end of 2023? (performance analysis)

What is AdWords? Google AdWords, now known as Google Ads, is an online advertising platform by Google. It allows businesses…

Ad Blocker – an Answer to a Broken Business Model? [Updated 2023]

Ad blocker is of the most heavily discussed topics by publishers worldwide. Why? Because more and more users are running…

Unleashing Transparency: How the EU’s Digital Services Act and Digital Markets Act Will Impact Online Publishers

Are you a publisher or intermediary dealing with websites and online advertising? Then you’ll want to pay attention to the…

How Publishers Can Prepare for the Cookieless Future

The impending phase-out of third-party cookies has been a hot topic in the digital advertising industry, with Google announcing another…

How do Advertisers Use Machine Learning to Buy Cheaper Impressions?

Having worked in the past on both ends of the Programmatic market, I have had the opportunity to use and…

Programmatic in 2022 from the perspective of Publishers

The first month of 2022 is behind us. Especially for you, we asked four publishers who operate in different geographic…