Ad Tech blog

Measuring the Delivery and Effectiveness of Programmatic Campaigns

As we all know, one of the main issues with buying ads is trying to find out which half of…

Price Genius: An Automatic Price Optimization System for Online Publishers

Revenue Optimization ensures inventory is neither over-priced nor under-priced. If you keep prices too low, buyers will understand that there…

In-house vs. Third-Party: Which Type of Header Bidding Solution Is Best for Your Business?

In the first part of our Header Bidding comparison cycle, we covered the main differences between Client Side and Server-Side…

Client-side vs. Server-side: Which Type of Header Bidding Solution Is the Best for Your Business?

Header Bidding technology is pretty ubiquitous these days, and it is not such a hot topic as it was 3…

Is Header Bidding a Good Fit for Your Programmatic Monetization Setup?

The global downturn caused by the COVID-19 outbreak can represent an opportunity for Digital Publishers to undertake a review of…

Addressing the Issue of Transparency in Header Bidding

In spite of the COVID-19 crisis, the Digital Advertising market is expected to record high growth between now and 2023.…

Does Initial Ads Outperform Other Placements?

When designing an ad layout, our team often looks to come up with innovative solutions that complement Publisher websites and…

A New Era for Publishers Without Third-Party Cookies

Undoubtedly we live in a data-driven world where collecting information about users is normal practice. Nevertheless, 2018 showed us that…