Ad Tech blog

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Core Web Vitals are designed by Google for evaluating user experience in the real world. With these metrics, you gain…

Zuzanna Zarębińska

2021-09-30

In our industry, the generation of revenue is always a motivation to do things better, and a proper Ad Serving…

Bart Oprządek

2021-09-22

Websites can either generate a positive or negative impression of a company’s products and goods, and they can also define…

Karolina Łączka

2021-09-01

In the early days, there were metrics for online Publishers such as unique visitors and pageviews, which, to a certain…

Kateryna Mitiurina

2021-08-18

Sudden lifts might be an unexpected, but pleasant surprise. But what about drops? Random decreases in revenue might hurt your…

Oliwia Gruszewska

2021-08-11

In July last year, the Interactive Advertising Bureau (IAB) launched a new initiative as part of its policy to combat…

Piotr Niedziela

2021-08-05

Yesterday’s news about the postponement till late 2023 of the exclusion of 3rd party cookies in Chrome has led to…

Piotr Niedziela

2021-06-25

Taking good care of the product, most popular Viewability boosters, Ad Layout improvements and quality of the content – that’s…

Monika Kurlit

2021-06-24

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