Ad Tech blog

What is Google Ad Placement Policy?

According to Google’s search engine and its recommended definitions from the Oxford Dictionary, the word Policy is a “course or…

The Valuation of Programmatic Inventory: Pricing in GAM

Pricing in the Digital Advertising industry is important because it relates to the proper pricing of advertising space; depending, that…

What is Dynamic Creative Optimization (DCO)?

I think we all agree that there is nothing better than getting something that fits us or suits us perfectly,…

Publishers Can No Longer Use the “House” Line Item to Implement Additional Demand Sources with SSPs or AdSense

On 1 May 2020 Google introduced a number of changes relating to line items; the most important of which is…

PrebidGenius: Artificial Intelligence for Revenue Optimisation in Header Bidding

Nearly 200% – This is the Header Bidding revenue boost, achieved by PrebidGenius for 1 domain, which resulted in a…

In-House vs. Outsourced Header Bidding: Key Factors to Evaluate

Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content,…

Increasing Advertising Revenue: a Checklist for Increasing Profits

Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange…

Rethinking Digital Ad Operations. To Keep In-House or Outsource?

Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts…