Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

The pandemic has had a profound influence on many business activities, and Marketing and PR are no exception. All professionals…

Yieldbird

2020-10-28

Contextual advertising historically has been one of the most widely used ways of traffic monetization. In spite of the fact…

Krzysztof Lis

2020-10-21

According to Google’s search engine and its recommended definitions from the Oxford Dictionary, the word Policy is a “course or…

Marcin Gaudnik

2020-10-14

Pricing in the Digital Advertising industry is important because it relates to the proper pricing of advertising space; depending, that…

Adam Zaręba

2020-09-30

I think we all agree that there is nothing better than getting something that fits us or suits us perfectly,…

Magda Trela

2020-09-24

On 1 May 2020 Google introduced a number of changes relating to line items; the most important of which is…

Katarzyna Zgoda-Ferchmin

2020-09-16

Nearly 200% – This is the Header Bidding revenue boost, achieved by PrebidGenius for 1 domain, which resulted in a…

Thibaut Bardout

2020-09-11

Header Bidding is a vital part of advertising revenue for most Publishers. Depending on the geography or type of content,…

Marcin Ekiert

2020-08-25

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