Ad Tech blog

Are you looking for interesting articles about programmatic, AdTech and advertising industry? You are in the right place!

Each Publisher faces the same dilemma at some point – OK, I already have a server, I have Ad Exchange…

Tomasz Osiński

2020-08-20

Advertising Operations are one of the most critical roles for every Digital Publishing company. Such operations are peopled with experts…

Bea Jankowska

2020-08-05

The time of the COVID-19 pandemic has been, and continues to be, a difficult period for each one of us.…

Karol Kulasiński, Ph.D.

2020-07-29

Artificial intelligence remains one of the most frequently mentioned concepts of the 21st century. Every company dealing in the technology…

Julia Boczulińska

2020-07-22

The Programmatic and Adtech industries often have to adapt to changes that result from the decisions of big market players…

Izabela Widawska

2020-07-15

Geographic location is a relatively easy and natural way of segmenting your target audience, since advertising campaigns often target specific…

Aleksandra Wilczewska

2020-07-09

All Publishers using Google Ad Manager can access the reporting tools in order to gain insights about their inventory’s performance.…

Łukasz Bieńkowski

2020-07-01

For over a decade, network designers have been working on 5G, which is slowly becoming a reality, and which looks…

Yieldbird

2020-06-25

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